题目： Human Choice Behavior Modeling 

　　主讲人：张峻屹 (日本广岛大学教授)

　　时间：2018年7月5日 (周四)下午3:00

　　地点：澳门永利唯一官网304主楼6层

　　主讲人介绍： Prof. Junyi Zhang is working in Hiroshima University, Japan. His research fields cover urban and regional planning, transportation planning and engineering, environment and energy policy, tourism policy, and human behavior research in both developed and developing countries. His research emphasizes interdisciplinary human behavior analysis and system approaches. He has published more than 700 papers, which include 389 refereed papers and 69 SCI/SSCI papers in journals such as Transportation Research Part A/B/C/D/E, Journal of Transport Geography, Transportation, Tourism Management, Annals of Tourism Research, Energy, Energy Policy, Energy, and Environment and Planning B. His research was awarded as Best Paper Awards for 8 times and Outstanding Paper Awards for 3 times. He has been serving as a reviewer for more 40 SCI/SSCI journals. Currently, he is one of five board members of IATBR (International Association on Travel Behaviour Research). He is also on the editorial board in more than 10 internationally well-recognized journals.

　　内容介绍： In this lecture, Prof. Zhang will introduce human choice behavior models, mainly developed by him and his students, including dynamic choice models, heterogeneity modeling, NPCL model, relative utility based models for representing context dependency, multilinear utility based models for representing inter-agent and inter-activity interactions, continuous choice modeling for timing choice, Scobit-based modeling and so on in the context of travel behavior, residential behavior, tourism behavior, time use, etc. He will not only explain behavioral mechanisms of each model, but also discuss policy implications from behavior modeling analyses.

　　（承办：能源与环境政策研究中心，科研与学术交流中心）