讲座题目：The impact of platform endorsement in online healthcare: Evidence from China

报告人：傅虹桥，北京大学公共卫生学院卫生政策与管理系

时间：2023年12月29日（周五）10:00-11:30

地点：主楼216会议室

报告内容简介：

Online healthcare platforms are important in improving healthcare accessibility and equity. To address information asymmetry and motivate leading doctors to improve their practices, online healthcare platforms have introduced platform endorsement, where platforms endorse a selective set of doctors to highlight their exceptional performance. Using detailed data from a leading online healthcare platform in China, we investigate the impact of platform endorsement by ex- ploiting a quasi-experiment of the platform’s “Good Doctors of the Year” endorsement program. We find that platform endorsement boosts demand for endorsed doctors, who respond by in- creasing prices and quantity provision of paid services while upholding service quality. However, this leads to a decrease in free services provision by endorsed doctors, disadvantaging under- privileged patients. These findings highlight the need for platforms and policymakers to be aware of the distributional effect on different groups of consumers that may arise from platform endorsement, particularly in sectors with significant societal implications such as healthcare.

报告人简介：

傅虹桥，北京大学公共卫生学院卫生政策与管理系副主任，副研究员、博士生导师。主要研究领域包括：卫生经济、卫生政策、互联网+医疗健康服务创新等。以第一作者或通讯作者身份累计国内外期刊发表30余篇，包括 Lancet Public Health, Lancet Regional Health- Western Pacific, Social Science & Medicine等卫生政策国际顶级和权威期刊。主持国家自然科学基金青年项目、国家社科基金重大项目子课题、教育部人文社会科学研究基金青年项目等项目，并承担国务院研究室、国家医保局等部门委托的卫生政策横向课题和咨询项目十余项。目前兼任中国卫生经济学会医疗保险专委会秘书长、银川互联网+医疗健康协会秘书长、广东省医改咨询专家等职。以第一完成人获北京市第十七届哲学社会科学优秀成果奖二等奖、国家医疗保障研究院2021年开放性课题优秀成果奖。

（承办：管理工程系、科研与学术交流中心）