Shuilong Wu

Biography

2011  Post-doctoral Program Tsinghua University
2009  Doctor of Philosophy (Ph.D.), Management
         Sun Yat-Sen University
2004  Master of Business Administration
         Northwestern Polytechnical Universty

Experiences

2011.10-   School of Management and Economics, Beijing Institute of Technology
2004.09-2011.10 School of Management and Economics, Nanchang Hangkong University

Research Interests: Brand management, marketing strategy, consumer behavior

Selected Publications

[1]       Shuilong Wu, Taihong Lu, Zuohao Hu, An Empirical Study on the Effects of Corporate Brand on Product Evaluations：The Moderating Role of Consumer-Company Identification, Journal of Marketing Science, 2010，Vol.6 No.3（Oct.）：92-107.
[2]       WU Shui-long，HU Zuo-hao，YU Chun-ling，ZHONG Liang，An Empirical Study on the Effect of Perceived Brand Globalness on Consumer’s Brand Choice ：The Moderating Roles， Journal of Business Economics, 2012（12）：52-60.
[3]       Shuilong Wu，Taihuong Lu，Wen Su, Study on Naming Characteristics of Chinese Historical Brand Name-- Analysis Based on the Chinese Historical Brand List Selected by the Ministry of Business，Chinese Journal of Management, 2010, Vol.7（12）：1799-1804.
[4]       Shuilong Wu, Taihong Lu, The Empirical Study about Effects of Corporate Brand and Product Brand on Purchase Intent, Chinese Journal of Management, 2009（01）：112-117.
[5]       Shuilong Wu, Studies on Effects of Corporate Brand on Product Evaluation, Foreign Economics & Management, 2009（12）：45-50.
[6]       Shuilong Wu, Taihong Lu, Lianxiong Jiang, Review on Corporate Brand, Foreign Economics & Management, 2009（03）：30-37.
[7]       Shuilong Wu, Changlin Liu, Taihong Lu, The Impact of Brand Experience on Brand Loyalty：The Mediating Role of Brand Community，Journal of Business Economics, 2009（07）：80-90.
[8]       Shuilong Wu, Taihong Lu, Milestones of branding practices：A study based on branding cases, East China Economic Management, 2010（06）：134-139.
[9]       Shuilong Wu, Taihong Lu, Research on HID’s Investment Climate Evaluation Based on Critical Fact Analysis，Science & Technology Progress and Policy, 2009（02）：38-41.
[10]    Taihong Lu, Shuilong Wu, Huihuang Zhu, Yun He, Researches on Brand Theories,  Foreign Economics & Management, 2009（01）：32-42.
[11]    Wu Shuilong，Hu Zuohao，Guan Shuqi，The Essence of Standardized Marketing[A]. The 5th International Conference on Cooperation and Promotion of Information Resources in Science and Technology[100], Beijing, P.R. China, November. 691-695, 2010（ISTP）

Research Projects

[1]        Shuilong Wu,  Study on Causal Mechanism and Working Boundary of Corporate Brand on Product Evaluation：the Consumer-Company Identification's Perspective, Natural Science Foundation of China  （71002015）, from 2011-2013.
[2]       Shuilong Wu, Study on Place Branding：Mechanism, Model and Pathway, Ministry of education in Humanities and Social Science Research fund（08JC630037），from 2009-2011.
[3]       Shuilong Wu, Study on working mechanism and competing strategy of Chinese brands，China Postdoctoral Science Special Foundation (201104090), from 2010-2011.
[4]       Shuilong Wu, Study on Strategy of Creating Place Branding： Theoretical Framework and Empirical Analysis, China Postdoctoral Science Foundation (20100480263), from 2010-2011.

Email: wusl@bit.edu.cn