Sheng Bi

Dr. Sheng Bi is an assistant professor of marketing in the School of Management and Economics, Beijing Institute of Technology. Dr. Bi holds his PhD in marketing from Washington State University. His research explores several facets of Consumer Behavior, broadly defined as the study of consumers and the processes they use to choose, consume, and dispose of products and services. Within the general domain of consumer behavior, Dr. Bi examines nostalgia, temporal landmark, sense of power, and how these factors influence consumer behavior.

Contact：

Email：shengbi@bit.edu.cn

TEL: (010) 8138 1090

Accepted and Published Research：

1. Bi, Sheng, Andrew Perkins, and David Sprott, “The Effect of Start/End Temporal Landmarks on Consumers’ Visual Attention and Judgments”, International Journal of Research in Marketing, 38(1), 136-154

2. Gustafson, Brandon, Nadia Pomirleanu, and Sheng Bi, “Ooh, That Is Sour: An Investigation of the Effect of Sour Taste and Color Saturation on Consumer Temptation Avoidance”, Psychology and Marketing, 37(8), 1068-1081.

CHAIRED SYMPOSIA：

Bi, Sheng, and Maureen Morrin (October 2019), The Power of Product Packaging: Changing Perceptions and Living a Healthier Life, Co-chaired Special Session at the Association for Consumer Research North American Conference, Atlanta, Georgia.

Honors and Awards：

1. Don Stem Award, Washington State University, 2020.

2. Dissertation Grant, Graduate & Professional Student Association, 2020.

3. Three Minutes Thesis (Runner Up), 2019.

4. Robert Mittelstaedt Symposium (Discussant), University of Nebraska-Lincoln, 2018.